THE BRAND
1970 Zoé Coste and Nino Amaddeo opened the doors of their very first shop in Juan-Les-Pins and launched Patchouli, Ambre and Musc perfumes under the Ylang-Ylang brand. 1980 Creation of the REMINISCENCE DIFFUSION INTERNATIONALE company. REMINISCENCE will become its signature brand name. Opening of a second shop in Cannes and one year later, opening of a third shop in Paris, Rue du Four. For a long time, REMINISCENCE was like a secret kept jealously by customers who did not want to share the mystery and privilege of having discovered exclusive jewels and perfumes that seemed to have been specially created for them. 1986 Creation of the REM fragrance. Today With their children Lilla Amaddeo and Sébastien Coste, Nino and Zoé continue to make people dream. REMINISCENCE is an atypical brand which cultivates contrasts and where cultures blend. Enchantemant The mission of REMINISCENCE is to fascinate people telling stories arousing unique and magical emotions. The passion, the daring originality and the most exuberant madness merge with style into precious materials.”